DoctorHQ · Co-built with founders
Primary care, closer to home.
DoctorHQ is a welcoming digital home for Oklahoma Advanced Practice Clinics. Patients explore family care services, meet the providers and request an appointment - for primary care, same-day sick visits and telehealth.
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- Sector
- HealthTech
- What we did
- Website, design and booking flow
- Built for
- Families in Oklahoma
- Care
- Primary, same-day and telehealth
01
The problem
Finding the right clinic shouldn't feel like a chore.
Families looking for care have simple questions: what does this clinic offer, can I be seen today, and can I do it from home? Clinic websites rarely answer them quickly.
Patients also want to know who they'll see before they walk in. Without that, booking feels like a gamble.
“Patients don't want a website. They want an appointment.”
02
How we solved it
Warm, clear, and one tap from booking.
- 01
Care, explained simply
Family care, same-day sick visits and telehealth, each described in plain words so patients find what they need.
- 02
Meet the providers
Profiles of the clinicians, so patients know who they'll see before the first visit.
- 03
Request an appointment
A short, friendly request form, reachable from every page.
- 04
Telehealth, front and centre
For patients who can't travel, virtual visits are easy to find, not buried in a menu.
03
Unique insights
What building DoctorHQ taught us - the things we'd tell a founder before they start.
Warmth is a feature.
Healthcare sites often feel clinical. A welcoming tone makes patients more likely to reach out early.
Put the person first.
Meeting the provider online builds trust before the first appointment - and makes the visit easier for both sides.
Lead with same-day.
When someone is sick, the only question is "can I be seen today?". Answering it up front is the whole job.
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