Lime · Co-built with founders
Benefits your team actually deserves.
Lime is an all-in-one employee benefits platform - insurance, claims and wellness in one place. It's designed for high-growth founders and the people-first HR teams who run them.
Visit getlime.beyondtech.in
- Sector
- InsurTech
- What we did
- Product, design and build
- Built for
- High-growth startups and their HR teams
- Platform
- Web app
01
The problem
Employee benefits were bought like insurance and felt like paperwork.
For a fast-growing startup, group health cover meant brokers, PDFs and a claims process nobody understood until the day they needed it.
HR teams juggled policies, enrolments and wellness perks across separate vendors. Employees rarely knew what they had - so a real benefit felt like none at all.
“A benefit nobody understands isn't a benefit.”
02
How we solved it
Insurance, claims and wellness, in one place.
- 01
Cover that fits a startup
Plans shaped for small, fast-growing teams, not for corporates with a dedicated benefits department.
- 02
One place for HR
Policies, team members and changes managed from a single workspace, instead of emails with a broker.
- 03
Claims you can follow
Employees and HR see where a claim stands, so the hardest moment isn't also the most confusing one.
- 04
Wellness built in
Wellness sits next to insurance, so benefits are something people use, not just something they hold.
03
Unique insights
What building Lime taught us - the things we'd tell a founder before they start.
The claim is the moment of truth.
Nobody judges a benefit when they sign up - they judge it when they make a claim. That's where the product has to shine.
Bought by HR, judged by employees.
Two audiences, one product. It has to make the HR team's life easier and make the employee feel looked after.
Big-company benefits, small-team admin.
Startups want to compete for talent with large companies, without hiring someone to run benefits.
Next case study
Zookee
Your AI growth connector.
- Work with us