Uniscapes CRM · Co-built with founders
A CRM without the weight.
Uniscapes CRM is a sales workspace built for Uniscapes, a Coimbatore studio that designs, installs and maintains aquariums, ponds and water features. Products, orders, customers and pipeline sit in one clean place.
Visit crm.uniscapes.in
- Sector
- SalesTech
- What we did
- Product, design and build
- Built for
- Uniscapes, an aquascaping studio in Coimbatore
- Status
- Live, in daily use
01
The problem
Hundreds of customers, tracked across chats and notebooks.
Uniscapes serves 300+ active customers across the country - one-off installations, annual maintenance, plant and fish orders. That mix lived across WhatsApp, spreadsheets and memory.
Off-the-shelf CRMs were built for software sales teams: heavy, expensive and full of fields that made no sense for a business selling filters, fish and maintenance visits.
“Big CRMs are built for big sales teams. Most businesses aren't one.”
02
How we solved it
Only what the team uses. Nothing it doesn't.
- 01
One record per customer
Contact details, past installations, orders and conversations in one place, instead of scattered across phones.
- 02
Products and orders, built in
The catalogue and order history live inside the CRM, so a quote turns into an order without re-typing anything.
- 03
A pipeline you can read
Every open deal on one board - from first enquiry to installation - so nothing slips between the shop floor and the site visit.
- 04
Clean by default
Few screens, few fields, fast to learn. Power where it's needed, without the enterprise weight.
03
Unique insights
What building Uniscapes CRM taught us - the things we'd tell a founder before they start.
Model the business, not the software.
The data model started from how Uniscapes actually sells - products, installs and maintenance - not from a generic CRM template.
Recurring work deserves its own view.
Maintenance customers come back every year. Seeing them next to new deals turns a service into a pipeline.
Fewer fields, more use.
Every field you remove is one more record that actually gets filled in. Adoption beats completeness.
04
By the numbers
300+
Active customers served by Uniscapes
Customer count as published on uniscapes.in.
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